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Black Friday is one of the biggest sales opportunities of the year — but with hundreds or thousands of products competing for attention, simply putting your discounts online isn't enough.
Customers want to find the best deals quickly, discover relevant products, and move from browsing to buying without friction.
Imagine one branded Black Friday experience where you can bring together your best offers, organize them into clear sections, add promotional content, and let customers shop from the same campaign.
That's what a Shoppable Campaign Page can help you create.
Here's how to turn your product inventory into a Black Friday sales campaign.
1. Start with your Black Friday strategy
Before building your campaign, decide what you want to promote and how you want customers to shop.
Instead of showing your entire product inventory, create focused selections around your Black Friday offers.
For example, a fashion retailer could organize the campaign into:
- Black Friday — a branded campaign cover.
- Up to 50% Off — the biggest discounts.
- Women's Deals — selected products for women.
- Men's Deals — selected products for men.
- Best Sellers — products customers already love.
- Last Chance — limited-stock or final offers.
This gives customers a clear path through your promotions instead of making them search through one long product list.
2. Turn your product inventory into a Black Friday campaign
Bring your products into the campaign using a feed or API, or add them manually. Then organize your Black Friday selection into product grids and promotional sections.
Use banners to create urgency, introduce offers, or highlight your biggest promotions.
Create as many pages as your campaign needs — without building a new PDF or asking a developer to create a landing page.
3. Make your Black Friday offers shoppable
Black Friday shoppers don't want to browse endlessly and then start their purchase somewhere else.
Let customers add products to their cart as they move through the campaign, building one order across multiple pages. You can also display relevant product recommendations to help customers discover complementary products.
Depending on your setup, customers can:
- Buy directly through the campaign.
- Continue to your existing ecommerce store.
- Request a quote for B2B purchases.
For B2B businesses, this means you can showcase selected products, special offers or customer-specific pricing in one campaign and let buyers submit quote requests directly.
When your product data is connected, prices and availability can also stay up to date throughout the campaign.
4. Create targeted Black Friday offers for B2B
Black Friday isn't only for mass-market promotions. It can also be an opportunity to create private campaigns for selected B2B customers, distributors, partners or sales representatives.
For example, a B2B business could create a private Black Friday campaign with special pricing and selected products for key customers.
A sales representative could also share a personalized campaign link featuring relevant products and offers with their own customers.
Instead of sending everyone the same Black Friday catalogue, you can create campaigns tailored to different audiences — including private B2B offers.
Want to see how a Black Friday campaign would work for your products? We'll walk you through it and help you plan your first campaign.
Book a live demo5. Share your campaign everywhere
When your Black Friday campaign is ready, share it through one simple link.
Add it to:
- Email campaigns.
- Social media.
- Your website.
- Sales communications.
- WhatsApp messages.
- QR codes on in-store and printed materials.
You can also generate a QR code to connect offline promotions with your online shopping experience.
6. Keep your campaign flexible
Black Friday can change quickly. A product sells out, a promotion changes, or a new offer needs to be added.
With a Shoppable Campaign Page, you can update your campaign and product information without recreating and redistributing a new PDF.
Your campaign can evolve with your stock, offers and sales strategy.
7. Learn from your campaign
Your Black Friday campaign shouldn't end when the sale does.
Use campaign analytics to understand which pages, products and sections attracted the most attention. These insights can help you refine your next campaign and make future promotions more relevant.
Make Black Friday more than a discount
Black Friday is about more than putting products on sale. It's about making it easy for customers to discover the right offers and act on them.
With a Shoppable Campaign Page, you can turn your product inventory into a focused, branded Black Friday experience — with promotional content, organized product selections, shopping capabilities and private B2B campaigns all in one place.
How much does it cost to launch a Black Friday campaign?
There's no additional fee for creating a Black Friday campaign. The campaign is included in your regular Digital-Catalogue.com licence, with the cost depending on your plan and product database size.
For example:
- START — €10/month — For B2B and B2C companies with a limited number of products. Up to 100 products in inventory.
- ADVANCED — €25/month — For growing or medium-sized businesses with a broad product range. Up to 2500 products in inventory.
- PRO — €100/month — For large businesses with large inventories and advanced selling needs. Up to 25000 products in inventory.
- ENTERPRISE — Custom pricing — for companies that need a fully customized solution.
If you have a smaller product catalogue, you can launch your Black Friday campaign from just €10/month. Larger product inventories require a higher licence level based on the number of products you manage. See the full pricing overview for details.
You can also add Custom Branding to personalize the campaign layout and make it match your brand identity.
So whether you're promoting 100 products or 25,000, there's no separate Black Friday campaign cost — you simply choose the licence that fits your product database and business needs.
Plan your offers. Build your pages. Share one campaign. Sell more.